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Riches in Niches

Riches in Niches PDF Author: Susan Friedmann
Publisher: ReadHowYouWant.com
ISBN: 144295695X
Category : Business & Economics
Languages : en
Pages : 498

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Book Description

Riches in Niches

Riches in Niches PDF Author: Susan Friedmann
Publisher: ReadHowYouWant.com
ISBN: 144295695X
Category : Business & Economics
Languages : en
Pages : 498

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Book Description


Riches in Niches

Riches in Niches PDF Author: Susan Friedmann
Publisher: ReadHowYouWant.com
ISBN: 1442957360
Category : Business & Economics
Languages : en
Pages : 394

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Book Description


Riches in Niches

Riches in Niches PDF Author: Susan Friedmann
Publisher: ReadHowYouWant.com
ISBN: 1442956968
Category : Business & Economics
Languages : en
Pages : 306

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Book Description


Riches in Niches

Riches in Niches PDF Author: Susan Friedmann
Publisher: ReadHowYouWant.com
ISBN: 1442956933
Category : Business & Economics
Languages : en
Pages : 442

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Kotler On Marketing

Kotler On Marketing PDF Author: Philip Kotler
Publisher: Simon and Schuster
ISBN: 1471109569
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Shoot to Sell

Shoot to Sell PDF Author: Rick Smith
Publisher: Taylor & Francis
ISBN: 1136071016
Category : Performing Arts
Languages : en
Pages : 324

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Book Description
Producing and Distributing Special Interest Videos is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment for anyone who has an idea or expertise that they want to showcase in video. Learn how to successfully create and market videos for carefully researched niche markets, for long-term residual income.

Marketing Insights from A to Z

Marketing Insights from A to Z PDF Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1118045610
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

The Complete Idiot's Guide to Target Marketing

The Complete Idiot's Guide to Target Marketing PDF Author: Susan Friedmann
Publisher: Penguin
ISBN: 1101148527
Category : Business & Economics
Languages : en
Pages : 423

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Book Description
Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: *Five easy steps to identify the most lucrative niche markets *Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs *Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas *Highly-effective and low-budget advertising strategies and customer retention techniques

Mastering the World of Marketing

Mastering the World of Marketing PDF Author: Eric Taylor
Publisher: John Wiley & Sons
ISBN: 9781118061749
Category : Business & Economics
Languages : en
Pages : 143

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Book Description
The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

Marketing Cultural and Heritage Tourism

Marketing Cultural and Heritage Tourism PDF Author: Rosemary Rice McCormick
Publisher: Routledge
ISBN: 1315424835
Category : Social Science
Languages : en
Pages : 180

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Book Description
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.