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International Dictionary of Marketing and Communication

International Dictionary of Marketing and Communication PDF Author: Frank William. Jefkins
Publisher: Springer Science & Business Media
ISBN: 1468415239
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.

International Dictionary of Marketing and Communication

International Dictionary of Marketing and Communication PDF Author: Frank William. Jefkins
Publisher: Springer Science & Business Media
ISBN: 1468415239
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.

Dictionary of Marketing Communications

Dictionary of Marketing Communications PDF Author: Norman A. P. Govoni
Publisher: SAGE
ISBN: 9780761927716
Category : Business & Economics
Languages : en
Pages : 249

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Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Modern Marketing Communications

Modern Marketing Communications PDF Author: Frank Jefkins
Publisher: Springer Science & Business Media
ISBN: 9401168687
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.

The International Dictionary of Marketing

The International Dictionary of Marketing PDF Author: Daniel L. Yadin
Publisher: Kogan Page Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 441

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Book Description
International Dictionary of Marketing provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. These include: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet.

International Dictionary of Hospitality Management

International Dictionary of Hospitality Management PDF Author: Abraham Pizam
Publisher: Routledge
ISBN: 1136394230
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need to know, from a concise definition of back office systems, to management accounting and yield management. It covers all of the relevant issues in the field of hospitality management from both a sectoral level: * Lodging * Restaurants and Food service * Time-share * Clubs * Events As well as a functional one: * Accounting and Finance * Marketing * Strategic Management * Human Resources * Information Technology * Facilities Management An abridged version of the successful International Encyclopedia of Hospitality Management, its user friendly layout provides readers with quick and concise answers across this diverse area of industry.

The International Dictionary of Data Communications

The International Dictionary of Data Communications PDF Author: Robert A. Saigh
Publisher: Global Professional Publishi
ISBN: 9781888998283
Category : Christian life
Languages : en
Pages : 409

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Book Description
The most comprehensive and up-to-date reference on data communication - both on-line and off-line. Each of the close to 3,500 entries is cross-referenced for ease of understanding. Special features include specially formatted text to differentiate terms for various connection types; screen captures to explain text windows and/or instructions; examples and graphical shortcuts to further clarify definitions; and seven Appendices including Data Communication Sources, International Telecommunications Carriers, Technology agencies, Network Software and Hardware Companies, and International Standards Organizations. In addition, The International Dictionary of Data Communications lists relevant company addresses, telephone numbers and Internet sites and important meetings and conventions worldwide and sources of additional information. The extensive bibliography and index makes this a must reference for everyone in the business environment.

Online Advertising and Promotion: Modern Technologies for Marketing

Online Advertising and Promotion: Modern Technologies for Marketing PDF Author: Hanafizadeh, Payam
Publisher: IGI Global
ISBN: 1466608862
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.

Information Asymmetry in Online Advertising

Information Asymmetry in Online Advertising PDF Author: Jan W. Wiktor
Publisher: Routledge
ISBN: 1000454037
Category : Business & Economics
Languages : en
Pages : 230

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Book Description
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. The theoretical framework presented is based on issues related to online advertising, information asymmetry, and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies’ moral hazard strategies and their consequences – e-consumers’ adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation? Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology, and ethics.

The Bare Bones Introduction to Integrated Marketing Communication

The Bare Bones Introduction to Integrated Marketing Communication PDF Author: Robyn Blakeman
Publisher: Rowman & Littlefield Publishers
ISBN: 074257119X
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

Dictionary of Dictionaries and Eminent Encyclopedias

Dictionary of Dictionaries and Eminent Encyclopedias PDF Author: Thomas Kabdebo
Publisher: K G Saur Verlag Gmbh & Company
ISBN:
Category : Reference
Languages : en
Pages : 418

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Book Description
Enlarged by some 50 percent and equipped with more comprehensive name and subject indexes, the second edition of this unique guide contains bibliographic and descriptive annotations for 8,000 dictionaries. It features 1,500 additional bilingual works, 400 new subject categories, and all the major electronic dictionaries produced in English. While the primary emphasis is on language dictionaries, subject dictionaries on topics as varied as ceramics, bookbinding, and theatre as well as dictionaries issued by international bodies and agencies are included. Covering all the world's languages, works may be bilingual, monolingual, or multilingual as long as there is an English element.