Dictionary of Advertising and Marketing Concepts PDF Download

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Dictionary of Advertising and Marketing Concepts

Dictionary of Advertising and Marketing Concepts PDF Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315430525
Category : Language Arts & Disciplines
Languages : en
Pages : 143

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Book Description
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Dictionary of Advertising and Marketing Concepts

Dictionary of Advertising and Marketing Concepts PDF Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315430525
Category : Language Arts & Disciplines
Languages : en
Pages : 143

View

Book Description
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

The Marketing Glossary: Key Terms, Concepts and Applications

The Marketing Glossary: Key Terms, Concepts and Applications PDF Author: Mark N. Clemente
Publisher: Clementebooks
ISBN: 9780971943421
Category : Business & Economics
Languages : en
Pages : 504

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Book Description
A combination dictionary, encyclopedia, and how-to guide with definitions, "The Marketing Glossary" is an acclaimed reference work. Newly updated, it contains more than 1,400 entries.

The Marketing Glossary

The Marketing Glossary PDF Author: Mark N. Clemente
Publisher: clementebooks
ISBN: 0971943400
Category : Business & Economics
Languages : en
Pages :

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Book Description
Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com

Ads, Fads, and Consumer Culture

Ads, Fads, and Consumer Culture PDF Author: Arthur Asa Berger
Publisher: Rowman & Littlefield Publishers
ISBN: 1538137828
Category : Social Science
Languages : en
Pages : 288

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Book Description
The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the “1984” Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.

Dictionary of Marketing Terms

Dictionary of Marketing Terms PDF Author: Jane Imber
Publisher: Barrons Educational Series Incorporated
ISBN: 9780764139352
Category : Business & Economics
Languages : en
Pages : 600

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Book Description
This fact-filled reference includes more than 4,000 marketing-related terms and definitions covering a variety of topics. It's ideal for small business owners, advertising artists and copywriters, sales and marketing managers, and others seeking to understand marketing concepts and applications.

Business Research Handbook

Business Research Handbook PDF Author: Shimpock
Publisher: Wolters Kluwer
ISBN: 0735552673
Category : Law
Languages : en
Pages : 1098

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Book Description
Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain The most cost-effective ways to take advantage of today's electronic media resources Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties Investigate potential business partners or competitors Engage in marketing research Compile a company profile Locate expert witnesses and verify credentials And much more.

Manipulation of society through advertising. Language manipulation mechanisms in advertisements

Manipulation of society through advertising. Language manipulation mechanisms in advertisements PDF Author: Stacie Writes
Publisher: GRIN Verlag
ISBN: 3668239428
Category : Business & Economics
Languages : en
Pages : 43

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Book Description
Diploma Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, , language: English, abstract: The diploma paper is a research of the written advertising from the linguistic and translation perspective. The aim of this paper is to point out the language manipulation mechanisms and the strategies of advertising translation. The Paper has the following structure: the annotations in the English and Romanian languages, the introduction, two chapters: a theoretical and a practical one, each one containing a conclusion, the general conclusions, the bibliography made up from 12 consulted books, 4 articles and 8 internet resources, consulted sites and the appendix. The paper presents the concept of manipulation through advertising, and namely the language manipulation mechanisms in advertisements, which are being presented by lexical features, which include weasel words and emotionally coloured words, by grammatical and syntactic features, which mostly relate to the way text is constructed and the intentional mistakes committed in advertising texts. We will see what the words that are frequently used in advertising are. The third aspect that represents language manipulation mechanisms is stylistic dimensions, which implies such stylistic devices as personification, metaphors, metonymy, synecdoche, puns, imperatives. We will find out to which stylistic devices, advertisers love to resort. Aside from this, we will discuss about translation strategies in advertising, which can be summarized to three main strategies: literal translation, free translation and idiomatic translations. We will also notice that the translation of advertising depends not only on cultural aspects. Many of authors that wrote about translation of advertising have different opinions upon how this topic should be approached. Based on the practical chapter we will try to find out what is more relevant and what wins over: to transmit the message accurately, or to create the effect. Based on things mentioned above, we will analyse what aspects of advertising attract people, creating the positive effect and what turn them away. All in all this diploma paper shows what vocabulary is used in advertising, what speech and how language is used in vocabulary. From the point of view of translation of advertising we will see whatever the foreign advertising prefer to translate the slogans word by word, or they prefer to make their own one, keeping only the general idea.

International Dictionary of Marketing and Communication

International Dictionary of Marketing and Communication PDF Author: Frank William. Jefkins
Publisher: Springer Science & Business Media
ISBN: 1468415239
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.

Dictionary of Marketing Communications

Dictionary of Marketing Communications PDF Author: Norman A. P. Govoni
Publisher: SAGE
ISBN: 9780761927716
Category : Business & Economics
Languages : en
Pages : 249

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Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Macmillan Dictionary of Marketing and Advertising

Macmillan Dictionary of Marketing and Advertising PDF Author: Michael John Baker
Publisher: Palgrave
ISBN: 9780333715666
Category : Advertising
Languages : en
Pages : 293

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Book Description