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Online Coupon or Daily Deal Business

Online Coupon or Daily Deal Business PDF Author: Rich Mintzer
Publisher: Entrepreneur Press
ISBN: 1613082614
Category : Business & Economics
Languages : en
Pages : 1060

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Book Description
Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing… apps, which provide deals to mobile users wherever they may be. Of particular interest are the sections describing how to make a splash in the highly lucrative, but also competitive daily deal segment of the market, where Groupon and LivingSocial reign supreme. Included within, readers will how to: •Build an online network of followers which can translate into customers •Attract merchants •Join affiliate coupon or daily deal programs •Find your niche market •Create an aggregator site, in which you present the best of the best from daily deal or coupon websites. •Market your coupon or daily deal site through the social media Of particular interest is a chapter devoted to working closely with your merchants to provide coaching and guidance on how the daily deal industry works from their perspective. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a daily deal site, David Teichner, CEO of Yowza!! who brought deal apps to iPhones and several business owners who have tried their luck at running daily deal. They discuss what they have learned from the process. Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing. All Entrepreneur Step-By-Step Startup Guides Include: •Essential industry-specific startup steps with worksheets, calculators, checklists and more •Bestselling title,Start Your Own Business by Entrepreneur Media Inc., a guide to starting any business and surviving the first three years •Downloadable, customizable business letters, sales letters, and other sample documents •Entrepreneur’s Small Business Legal Toolkit

Online Coupon or Daily Deal Business

Online Coupon or Daily Deal Business PDF Author: Rich Mintzer
Publisher: Entrepreneur Press
ISBN: 1613082614
Category : Business & Economics
Languages : en
Pages : 1060

View

Book Description
Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing… apps, which provide deals to mobile users wherever they may be. Of particular interest are the sections describing how to make a splash in the highly lucrative, but also competitive daily deal segment of the market, where Groupon and LivingSocial reign supreme. Included within, readers will how to: •Build an online network of followers which can translate into customers •Attract merchants •Join affiliate coupon or daily deal programs •Find your niche market •Create an aggregator site, in which you present the best of the best from daily deal or coupon websites. •Market your coupon or daily deal site through the social media Of particular interest is a chapter devoted to working closely with your merchants to provide coaching and guidance on how the daily deal industry works from their perspective. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a daily deal site, David Teichner, CEO of Yowza!! who brought deal apps to iPhones and several business owners who have tried their luck at running daily deal. They discuss what they have learned from the process. Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing. All Entrepreneur Step-By-Step Startup Guides Include: •Essential industry-specific startup steps with worksheets, calculators, checklists and more •Bestselling title,Start Your Own Business by Entrepreneur Media Inc., a guide to starting any business and surviving the first three years •Downloadable, customizable business letters, sales letters, and other sample documents •Entrepreneur’s Small Business Legal Toolkit

Start Your Own Online Coupon or Daily Deal Business

Start Your Own Online Coupon or Daily Deal Business PDF Author: Rich Mintzer
Publisher: Entrepreneur Press
ISBN: 1599185121
Category : Business & Economics
Languages : en
Pages : 202

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Book Description
The online coupon and daily deal industries are booming as people from all socio-economic groups are seeking deals and discounts in these trying economic times. The experts at Entrepreneur deliver the startup details behind this hot opportunity and show eager entrepreneurs how to cash-in on internet-savvy savers.Unlike old-school "design your own coupon book" titles, this book moves straight into computer technology and proceeds to the latest trend in couponing . . . apps, which provide deals to mobile users in any location. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a daily deal site, David Teichner, CEO of Yowza!! who brought deal apps to iPhones and several business owners who have tried their luck at running daily deal. They discuss what they have learned from the process.Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing.

Start Your Own Online Coupon or Daily Deal Business

Start Your Own Online Coupon or Daily Deal Business PDF Author: Rich Mintzer
Publisher: Entrepreneur Press
ISBN: 1613082371
Category : Business & Economics
Languages : en
Pages : 202

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Book Description
Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing . . . apps, which provide deals to mobile users in any location. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a daily deal site, David Teichner, CEO of Yowza!! who brought deal apps to iPhones and several business owners who have tried their luck at running daily deal. They discuss what they have learned from the process. Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing.

Online Coupon Or Daily Deal Business

Online Coupon Or Daily Deal Business PDF Author:
Publisher: Skyhorse Publishing
ISBN: 9781599185231
Category :
Languages : en
Pages :

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Online Coupon Or Daily Deal Business

Online Coupon Or Daily Deal Business PDF Author: Rich Mintzer
Publisher:
ISBN: 9781322485171
Category :
Languages : en
Pages :

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A Business Case Study on an Emerging Online Daily Deal Site

A Business Case Study on an Emerging Online Daily Deal Site PDF Author: Seongmin Jeon
Publisher:
ISBN:
Category :
Languages : en
Pages : 21

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Book Description
TicketMonster is a deal-of-the-day coupon site which utilizes the Internet and mobile infrastructure to offer deals in Seoul and other cities around Korea on services at restaurants, cafes, spas, and so forth. Following the company's rapid expansion, management made the decision to expand the scope of TicketMonster beyond Korea's borders with the aim of taking on other Asian markets. To this end, TicketMonster acquired Everyday.com.my, the biggest social shopping site in Malaysia. However, it was believed that simply competing in markets across Asia would not enable TicketMonster to claim sufficient market share in light of the international expansion of Groupon and LivingSocial, two social commerce global giants. Furthermore, competition in the social commerce sector in Korea had escalated as local, regional and international players vied for consumer awareness and loyalty. On top of an advertising war, competition grew to the point where several sites began selling coupons while knowingly taking a loss by lowering commissions in order to attract competitive products or services for their respective deals and at times paying for the services themselves. In mid-2011, U.S.-based LivingSocial made an offer to buy TicketMonster in order to strengthen its presence in Asia. Considering these changes and challenges, what are the strategic issues regarding TicketMonster and how should the company deal with the offer to deploy its transfer of ownership to LivingSocial? This case will help readers form an opinion on the related management issues and analyses.

Bloomberg Businessweek

Bloomberg Businessweek PDF Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1262

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Essays on Business Models and Empirical Analysis of the Online Daily Deal Industry

Essays on Business Models and Empirical Analysis of the Online Daily Deal Industry PDF Author: Gang Wang
Publisher:
ISBN:
Category :
Languages : en
Pages : 142

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A Novel Case of Group Buying Infomediary. Groupon.com, the fastest growing web-company

A Novel Case of Group Buying Infomediary. Groupon.com, the fastest growing web-company PDF Author: Marsida Fani
Publisher: GRIN Verlag
ISBN: 3668443971
Category : Business & Economics
Languages : en
Pages : 78

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Book Description
Master's Thesis from the year 2012 in the subject Business economics - Industrial Management, grade: 110/110, University of Siena, course: Industrial economy, language: English, abstract: It has been more than two decades since internet boosted its potential and now it can be considered a fearful competitor of many mortal businesses such as retailers, advertisers or even intermediaries. It is also known that the advent of internet in our daily life has also changed many systems’ structures such as the transaction costs in B2B, B2C or even the C2C models. Internet has abolished geographical boundaries, connected people and facilitated information flow. We now live in a world that everything happens in real time, which also brought changes in economic equilibriums, marketing strategies as well as speculation margins. Amazon, Google, EBay has revolutionized the custom of traditional shopping, increasing consumer’s addiction to consumption by differentiating products in every possible and imaginable manner. Well, this work’s attempt is to shed a light on the dynamics of this evolution, to acknowledge the main players and see how equilibrium can be set and re-set incessantly in a very volatile market due to its lack of physicality (i.e there is a physical gap between supplier and demander at the purchasing moment, therefore is very difficult to build customer loyalty). The example used to extrapolate some statistical evidence is linked to group buying e-commers such as coupon companies. It is the case of Groupon.com, the daily offers company with the highest growth rate among web companies since 2008 . The first part of the study is a theoretical literature review mainly arranged to give a theoretical backup to the empirical analysis that will follow. It seems that there has been a lot of field research on the topic. I suppose the reason is the worryingly fast growing pattern of these virtual business realities. The first chapters aims to concatenate the main features of these new business models, trying to understand the differences between them and the traditional ones which offer the same products or services- also the reasons why “normal” firms are greatly suffering market share losses. The third chapter instead is totally dedicated to online intermediaries since they seem to be the economic agents to have better fit in this new giant virtual marketplace. Different types of intermediaries obviously play different roles in the business arena and also provoke different welfare effects in terms of costumer’s wellbeing. For such reasons the interesting part here is their game strategy while intermediating either information or services.

Restaurant Business

Restaurant Business PDF Author:
Publisher:
ISBN:
Category : Food service
Languages : en
Pages :

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