Author: Mary Joyce Burnett
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 456
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Book Description
Author: Mary Joyce Burnett
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 456
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Book Description
Author: Li Wang
Publisher: Springer Nature
ISBN: 9811654492
Category : Language Arts & Disciplines
Languages : en
Pages : 175
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Book Description
This book presents an empirical study to develop and validate a proficiency scale of business English writing in the Chinese tertiary context. Through a mixture of intuitive, quantitative and qualitative methods, the book demonstrates how a pool of descriptors are collectively formulated, statistically calibrated and meticulously validated for the establishment of a proficiency scale of business English writing. The writing scale differs in significant ways from the existing language scales, most of which were constructed in English as L1 or L2 contexts and applied to English for General Purposes (EGP) domains. This book also provides important insights into the construct of business English writing as well as the methods for English for Specific Purposes (ESP) proficiency scale development and validation. It is of particular interest to those who work in the area of ESP teaching and assessment.
Author: Catherine Nickerson
Publisher: Routledge
ISBN: 1317439279
Category : Language Arts & Disciplines
Languages : en
Pages : 182
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Book Description
Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
Author: Fevzi Karsili
Publisher: Lulu Press, Inc
ISBN: 1329660722
Category : Education
Languages : en
Pages : 205
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Book Description
1000 business English tests for software engineers and students with free online class. Some topics are: Assets 64. The Cybernation Economy 65. Micromanagement66. The Southeastern European Economies 67. Internet Securities Trading 68. Mortgage Law 69. Basic Microeconomics70. Trade Regulation71. A Quick History of Advertising72. Hedge Funds73. The Victorian Apprentice (1)74. The Victorian Apprentice (2)75. Current Liabilities76. Global Capital Management77. Price-based or Target Costing78. Transfer Pricing79. Internal Controls80. Internal Control Activities81. Business Software Competitors82. Electronic Tax Records83. Accounting Information Systems84. Global Protocol Advertisement85. The Global Financial Environment (1)86. The Global Financial Environment (2)87. Dividends88. Tort Law89. Products Liability Law90. Detecting Competition91. Globalization in Aviation92. Interpersonal Skills93. Electronic Commerce (1)94. Reverse Marketing
Author: Mary Joyce Burnett
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 406
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Book Description
Author: Khanna Pooja
Publisher: Vikas Publishing House
ISBN: 9385879030
Category : Business & Economics
Languages : en
Pages :
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Book Description
As per the guidelines of Choice Based Credit System (CBCS) for all Central Universities, including the University of Delhi, and written specifically for the Ability Enhancement Compulsory Course (AECC) in English, the book introduces students to the theory, fundamentals and tools of communication to help them develop vital communication skills that would be integral to personal, social and professional interactions.With minimal textual emphasis and optimal use of practice exercises, an effort has been made to make learning a pleasure for the students. While some sections have been included from theoretical point of view, several passages have been introduced to expose the reader to more interesting materials.KEY FEATURES• Easy language• Equal emphasis on theory and practice• Interactive worksheets incorporated to improve communication skills• Equips students to tackle the problem areas in reading and comprehension
Author: Juan Carlos Palmer
Publisher: Peter Lang
ISBN: 9783039109548
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
Author: Jane Lockwood
Publisher: Routledge
ISBN: 1000339998
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. The book aims to help learners: Use authentic workplace materials to solve problems using English Understand how language can be used as a lingua franca effectively when communicating Understand how intertextuality between shared spoken and written texts drives communication Improve communicative performance in spoken and written texts Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.
Author: University of Delhi
Publisher: Pearson Education India
ISBN: 9332500231
Category :
Languages : en
Pages : 404
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Book Description
Written from an Indian perspective, Business English prepares students for the emerging global business sector by making them aware of the need to adopt a sensitive approach towards business communication. Its unique pedagogical features include illustrations; practical guides; boxes with easy references; exhaustive examples that reflect the changing business world; charts and diagrams as value-addition to the text; and exercises to help in improving linguistic skills.
Author: Elma Dedović-Atilla
Publisher: Channel View Publications
ISBN: 1800416016
Category : Language Arts & Disciplines
Languages : en
Pages : 160
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Book Description
This book presents a critique of current English as a Business Lingua Franca (BELF) practices using research conducted in Bosnia and Herzegovina. The authors identify English communication behaviors that hinder or promote success in the workplace, and trace these back to curricula and teaching practices. The authors suggest which skills employers need and expect from employees, and question whether English courses concerned with general academic English skills and business vocabulary are sufficient training for linguistically-complex workplaces. The book also examines whether the focus on achieving native-like proficiency with high grammatical standards and a strong emphasis on form are adequately preparing students who aspire to use English in professional contexts as a means to ‘get their job done’.
